Topic
Audience
Reach is rented, an audience is owned. These pieces are about the slow version: pre-saves, followers, mailing lists, and the small numbers that actually predict whether a release lands.
Reach is rented, an audience is owned. These pieces are about the slow version: pre-saves, followers, mailing lists, and the small numbers that actually predict whether a release lands.
Yoto’s fourth‑generation players add a configurable Green Button and bigger onboard storage; make short, routine-ready playlists and check Yoto’s content specs before pitching.
Pinterest data shows big rises in wellness getaways, maker hobbies and vinyl interest. Here’s what indie artists or small teams should test this month.
Of 253 million tracks available at the end of 2025, 120.5 million took ten streams or fewer across the entire year.
Spotify's only documented pre-save mechanism has an eligibility bar and an album-shaped hole in it. Worth knowing before you build a campaign around one.
Eighty-four per cent of songs entering the Billboard Global 200 in 2024 went viral on TikTok first. That figure is real, it is also TikTok's, and the difference matters.