Topic
Promotion
Promotion is the part nobody budgets for. These pieces cover what it costs to be considered, who actually reads submissions, and which of the paid routes publish their rules openly enough to be worth the money.
Promotion is the part nobody budgets for. These pieces cover what it costs to be considered, who actually reads submissions, and which of the paid routes publish their rules openly enough to be worth the money.
bbno$ is a playable character in Subway Surfers from Sept 14–Oct 4; with the game's global scale, indie artists should plan tight, measurable in-game activations.
UMG and ElevenLabs are building an AI-powered platform for remixes, mashups and personalised vocals. Independent artists should demand clarity on splits, prepare stems and decide opt-in terms now.
Music Ally reported a street‑level, burner‑account campaign for Deki Alem’s debut; no public performance figures were available, so measureable tracking is the missing piece.
Pinterest data shows big rises in wellness getaways, maker hobbies and vinyl interest. Here’s what indie artists or small teams should test this month.
YouTube counts a view from the first frame (Aug 24, 2026). Agentio’s sample shows a 60% engaged‑view rate; brands should insist on engaged‑view reporting.
District added a Guwahati date to Gorillaz’s India tour and will ticket the dates via its app. Independent artists and small teams should plan app‑first sales, local partnerships and presale timing.
ByteDance’s Soda (Qishui) has accelerated free, ad‑driven listening in China; Tencent responded with a Huawei 'Free Music' app. Independents should prioritise short‑video funnels and ad-tier placements.
Ticketmaster joined Meta’s Muse as a connector on Sept. 8, 2026; Muse can surface events and seating but redirects purchases to Ticketmaster. Here’s what indie artists and small teams should change this month.
Paid submission is now the default for blogs, curators and video sites. Here is what each of the main routes charges, what it promises in return, and which promises are actually written down.
Two directors described their constraints publicly and in detail: a £2,000 guerrilla shoot with seven hours of footage and ten days to cut it, and four scenes from a television drama restaged across South London in a single day. Both are more instructive than any campaign with a hidden budget.
Paid submissions to curators, with the only response guarantee on this list that is written down properly.
European alternative with a seven-day response rule and automatic refunds.
The platform waives its revenue share for a midnight-to-midnight window eight times this year. Three of those days are still ahead: 2 October, 6 November and 4 December.
The 2026 rounds at the UK Music Video Awards, the Young Director Award and Camerimage have all closed. For a video finished this year, the next entry window opens in November.
Four outlets that actually publish their submission rules, with the fees, the runtime limits and the one that closed its doors this year.
It is called Related video, it appears under your channel handle, and it needs advanced feature access on the channel before it will show up at all.